Developing Content and Written Text for Web Sites

“Content is King,” is a widely used term on the online community. “Good Content makes a poor man rich”, is another popular term online. Content is the term that refers to everything you provide on your Web site. Content includes written text, photographs, images and advertisements. It is a proven fact that people do not read extensively online, they only scan to save time. That is why it is extremely important the content that you provide on you Web site needs to be interesting enough to hold your visitor’s attention. That is why Web site owners go to all extents in providing the best content available. How do you provide good content on your Web site? Here are some suggestions that you need to follow when creating a Web site or Web page.

The most important feature of your Web site content is the headline. High-quality headlines hold your visitor enough to gain their interest and keep them reading. One good practice is to use sub headlines. Sub headlines help divide the text or written content on the page and make it easier to read; also it draws the visitor further into the page and possibility even buy. Several Web site content developers embed keywords into the headlines and sub headlines to improve search engine ranking.

The first sentence on the page needs to be extremely effective. Providing benefits or useful information to the readers on the first sentence will maintain them longer on your site. The first sentence is referred to as the “lead”, because it will lead your reader to rest of the page.

Writing articles has the same concept as writing Web pages. However, a good article needs to be at least 500 words or more, where a good Web page only needs to be 150 to 200 words. When writing Web pages keep the visitor from scrolling excessively down the page. Long written text on a Web page will only make your visitor move to a shorter Web site.

Keeping your visitor is the number one goal when creating your Web site. That is why it is important to keep the content short but interesting and informative. In today’s world, people are always in a hurry and do not have time to read everything. By using short terms, short sentences and short pages and by placing the most important information at the top of the page, it will keep your visitors long enough to read the important points that you are providing. If your topic is interesting, the visitor will return to your site when they have more time from their busy schedule.

Write brightly and skip the technical terms. Use simple language or terms that everyone can understand. You have no idea who is viewing your site, which is why you need to keep the content as simple as possible.

As we find ourselves always on a hurry to create a Web site with great content, we forget to take care of some simple steps that are crucial to your site’s appearance. Always check the spelling and grammar. If you do not, your visitor will have a difficult time understanding what the purpose of the content is and certainly they will leave to another site. All word processor programs include a spelling check and proper grammar feature. Be sure to use the programs tools often when creating the written content or text.

Before launching your site take some time and have others read what you have written. When writing, you get so involved in your work that you overlook important issues as simplicity and precision and possibly there are words and sentences that are best omitted. After you complete your Web site give yourself some time to proofread your content and text. Put your work down for a day or so and return to proofread the text. One great practice is to read the text out loud. This process will help find errors that need to be corrected. It is very important to keep your site’s content and text from any possible errors, you do not want give your visitors the impression that you are careless with your work.