The content on your page is vital to your search engine optimization efforts. The various search engines and their spiders crawl every part of your webpage so that they can determine the keywords density and find out what you page is about.
Put your primary keywords towards the start of each title and subtitle
To do this effectively you should first put the keywords into a descriptive titles and subtitles, and then make use of the following tags:”H1″, “H2” and “H3”
Remember that the “H1” tags, will make the text within it a title
“H2” tags, will make the text within it a sub-title.
“H3” tags, will make the text within it a sub-sub-title.
With the arrival of HTML5 you can use these head tags more effectively. Prior to HTML5 content writer had to follow the order of the HTML head tags and so define a “H1” tag, followed by “H2” and “H3” and so on.
With HTML5, you can restart the running order by grouping sections of text using the hgroup tag, defined as
Suppose you have two topics on a page. Using the “hgroup”, each topic can be enclosed these. and so give each topic has its very own heading, sub heading and another sub heading. This illustrates how you to use the running order of “H1” tags and so on within each “hgroup” and also continue the running order on the rest of the page.
Put your primary keywords towards the start of each paragraph
To do this effectively you should place keywords 1 to 3 times at the beginning of your first paragraph and do the same in the last paragraph of you text.
You should also mention your main keywords through out the text.
One high recommended strategy is to write as if you were talking to someone such as a client or customer.
One way to do this is to write so that you are addressing the problem the customer has. For example, if your business is a plumber, your text should persuade the customer why the customer should choose your business and its services.
In addition to the above, you should also use variations of your keywords so as to maximize the traffic from the search engines for the keywords you have chosen.
Be warned! If the text you write reads with so many keywords words mentioned to often then will be seen as spam by the search engines. This will lead to the page and possibly the entire website being punished severely by Google and other search engines.