What Is Group Text Messaging?

A business or organization, or an individual for that matter, can get a text messaging account with most providers for free. Some companies may offer a small amount of credits to start to try it out. Once an account has been set up, a business or organization would ask people to opt in to their text messaging list. This is similar to an email list but instead of submitting an email to join the person would either reply to a text or, text a keyword to a short code, to join the list. This puts that person’s cell phone number on the list.

For example company XYZ may have an in store ad, an ad in the newspaper, TV, etc. that instructs people to “Text SALES to 000999 for our weekly specials”. In this case the word “SALES” is the keyword and 000999 is the short code. Once someone texts, “SALES” to 000999, their cell phone number is added to that store’s text messaging list. This is “Opting In” to a list. Any messages that are sent to subscribers on a list would include instructions to be able to unsubscribe at any time, any rates that may apply and a way for people to get help if needed.

A list can be built in many ways. It costs to add people to the text messaging list if they text in to join, normally around five cents, every time anyone opts into a list. Subscribers can be added manually as well. Sending messages to subscribers of the list is slightly cheaper and costs on average around four and a half cents per messages. There are two types of messages that can be sent, express and standard messages.

Express messages are send from a short code directly connected to the carriers that are supported by a particular company. Most companies should be supporting all the major carriers and it is a good idea to check what carriers are supported by a group texting company.

Standard messaging may be available through some texting companies. Standard messages are sent out through the Internet using SMTP Email and are not supported by the carriers. These messages can be trapped in spam filters so deliverability, most times fairly consistent, may be unpredictable.

If you are considering using text messaging for your business or organization then you should consider a company that offers most or all of the following.

  • A try it free option that may include free credits to try it out.
  • No contract to sign.
  • Discounts for annual payments
  • A pay as you go option. You may only use the service once in a while and since most plans that includes credits may not roll over to the next month. The pay as you go option allows to purchase the credits when you want to use them.
  • Support all major carriers
  • A shared short code that you use.
  • Option to lease keywords monthly
  • Sub keywords available
  • Anytime credits that never expire.
  • Express and standard messaging.
  • Unlimited contacts and groups. You don’t want to be restricted with the amount of contacts you can add or the amount of groups you can divide your list into.
  • Bulk discounts for pay and go accounts.
  • Upgrade at no cost
  • Human support.

If you are still not sure if text messaging is right for your business or organization, below are a few examples of what companies and organizations are using texting for.

  • On Saturday night after shows let out, a Pizza shop texts their list with “Come in and show this text for half price slices, the next two hours only”.
  • To increase sales a board shop texts it’s list just before a predicted snowfall, “Come in and show this text for 10% off all snow boards, today only”
  • A church after hearing of a family that was burnt out in a fire texts it’s members, “Important emergency meeting tonight at 7 to help a family affected by a fire”
  • A school wants to increase it’s participation at a curriculum night texts parent and guardians on it’s list, “Important curriculum meeting tonight at 6 for all parents and guardians.”

Group text messaging can be used by any business or any organization to increase it’s contact with customers and members. It’s all about building relationships and text messaging is the closest thing today that connects people to people in an unintrusive manner.

Why Major Corporations Now Use Text Message Marketing

Imagine if you could send an amazingly efficient marketing message to people who want to read it? That is to people who have said, “Yes, I am opting in to your marketing strategy.” That is, in essence, what happens with text message marketing. Customers, visitors and people who have an interest in your products or services sign up to receive your marketing texts.

It no wonder that major corporations such as Verizon, and have decided to utilize this direct form of advertising. What they and others have discovered is that 90% of those texts are opened and the return rate ranges from 11% to 30%! Does that say something to you about text message marketing and what it can do for you?

Why it Works

Text message marketing works for various reasons. Along with the fact that those who received them have requested they be contacted via this form of communication, there are other factors that help to make them efficient and effective.

These include:

· They may be created quickly
· They may be scheduled to be sent at any time.
· They may be read quickly.
· They may be accessed from virtually anywhere.
· Sub-lists may be specifically targeted.
· Various campaigns may be run at once.

These six attributes help to make this marketing platform especially attractive to businesses of any size. One very important thing to realize is that this is value-based advertising that is relatively inexpensive.

Cost Effective

Text message marketing services usually offer a range of plans and just about every business can find one that will fit their budget and needs. Plans are usually based on how many messages you expect to send in a month and some offer flexibility in rollover message units and temporary expansion of services. The best providers will allow you to sign on for a limited amount of time with no sustained contracts. With that type of service, there is little to no risk on your part.

Focus Your Message

With text message marketing you have the same number of characters at your disposal that you’d have in sending a regular text-160. That is somewhere between 30 and 45 words, including spaces, punctuation and all letters and numbers.

The essence of text messaging, the fact that you do only have 160 characters, means that you must use every word with care, finding the most powerful combination possible while making sure your advertisement contains all essential information.

The more focused your message, the more effective it will be. If you’re not able to create an effective marketing message, then it’s essential that you use someone who can.

Reap the Benefits

The benefits for any business, whether it is a major corporation or a small mom and pop store, can be massive. Text message marketing can instantly connect with those on your list, giving them special, time sensitive offers, reminding them of your new location or announcing a new product or service. Small businesses can get a larger piece of the pie with text message marketing.

Generating Website Traffic with Sub-domains

Sub-domains are websites that are located within a directory of your main site and have their own domain name. Because they use the same resources as the main website, they are normally much cheaper than getting another hosting account. Their low cost and flexibility make sub-domains a great device for directing traffic to your site without breaking the bank.

*Sub-domains as Portal Sites*

One of the best uses of sub-domains is portal websites. Portal websites are sites that link to your main website and have a similar theme. Basically, they provide another portal, or doorway, for visitors and search engines to get to your main website.

Since creating content for a website takes time, often webmasters simply modify the existing text of the main site and reuse it on the portal site. It is important that the content is not exactly the same and the portals do not just redirect to the main site. Otherwise, search engines may not index them.

*More Portals, More Visitors*

Portal websites can be submitted to the search engines just like your main site. If your website is doing alright in the search engines, then imagine having five more websites out there for the spiders to find. Five more listings means that Web surfers have five times as many ways to find your network of websites.

*Search Engines and Links*

More and more search engine algorithms take into consideration the number and ranking of sites that link to you. By linking your sub-domains to your main site and to each other, the ranking of all of your sites is improved.

*Banner Exchange Programs*

Banner exchange programs allow members to share advertising space on each other’s websites. They are a great way to generate traffic to your website, but you may not want to clutter your main site with ads. Portal websites provide a good place to test different programs and direct the resulting traffic to your main site.

*Alternative Markets*

Search engine spiders will pick up on content variations among your websites. Subtle differences could place a site in a category that you had not thought of and open up an entirely new base of visitors and/or customers.

*Product and Service Specialization*

Your main website may have dozens of different products and services. This is great for your business, but generality can hurt your ranking in the search engines. Using sub-domains to create sites that specialize in one product or service increases your keyword density and improves your ranking. Plus, many consumers would prefer to work with a specialized business than a one-stop shop. (You can still link to your main site with all of your products.)

Are Teenagers Obsessed With Texting?

You only have to drive 20 yards down the road before you come across a teenager either talking on their mobile or texting and downloading information from another world onto their latest mobile gadget. There’s an app for this and there’s an app for that. You will struggle to find a teenager who will leave home without their mobile or cell phone, whatever you wish to call it, and you will struggle even further to find a teenager who does not own a mobile phone.

Texting has become a frightening obsession for many young people and has seemingly become their primary means of communication with their friends and even family. They live in a world where everything has to be relayed instantly and without the need to raise a voice or look someone in the eye.

Two teenagers in the same room, the same class, the same train will think nothing of sending one another a text to let each other know how they are feeling, where to meet or what they did the night before – not giving a it a second thought that they could just as easily greet one another with a friendly smile and speak to each other.

It has become socially unacceptable for teenagers not to own a mobile phone. They communicate with one another on a level that has created a sub culture and a language which can only be understood by them. Having said that, twenty or so years ago, teenagers had their own sub language in the spoken form anyway because teenagers need to set themselves apart from their elders and exist in a world which is exclusive to them.

Now, even text language has evolved and divided into sub languages over the last ten years. What was once ‘cool’ to type on text or email is now just ‘so last year’ and it has moved on. There are levels of texting within texting and it has developed into its own language with its own etiquette.

Levels of literacy and numeracy are reportedly poor in teens. You don’t need statistics to point out these facts – you need only spend a few hours with a group of teenagers to realise that they place importance on other things. Whilst able to design a perfect power point presentation with spectacular graphics, using a pre-packaged suite on a well-known platform, teens seem unable to find the time to check their work for such things as spelling, grammar and so on. The basics are most definitely dead. With so many people arguing that there is no longer a need for a person to be able to spell for themselves because of spell checkers and predictive text, it seems that teenagers continue in ignorant bliss as to the detrimental effects that texting is having on them and the long term effects of society. We are even breeding a generation of teachers who aren’t able to correct their pupils’ work because they often don’t know any different either.

Using text language means that teenagers are losing their ability to communicate effectively and articulately with others of all age groups and retain information for any length of time because they are no longer required to. Why retain something that is at your predisposal on a saved artificial memory? Learning the basic skills of life in the forms of literacy, numeracy, communication and the art of social interaction seem to be less and less fashionable and worryingly considered less and less important. What a shame that it is only like to become worse before it becomes any better.

What Is Anchor Text and How to Use Anchor Text to Improve Your Search Engine Rankings

Have you ever read text on the internet and along the way came across clickable words which when you clicked on them led you to another webpage, blog etc? These words are converted into anchor text by the author and usually show up as being hyperlinked. The procedure is to highlight a word or group of words and then insert a link or by means of inserting simple HTML code to convert specific words into hyperlinked text.

The reason for creating hyperlinked text is to give readers an idea regarding the content matter that they expect to find if they decide to click on the anchor text. In this manner, anchor text is a neat way of allowing the reader to go to another site without displaying the site’s URL (which might also be long and unsightly and might give no indication of its content). Another reason is that you might feel that the information on a particular site will be beneficial to your readers as it complements, reinforces or could be used as a reference for your own content. Finally, linking to other content by means of anchor text could help readers understand a certain topic or sub topic better instead of providing an explanation yourself.

The words chosen to be your anchor text should be targeted keywords common to your content and the external content you wish to link to. Avoid the use of generic words such as “click here.” For example, if your main content is about dogs and you have a paragraph related to dog training, then you would use “dog training” as keywords and other keyword phrases containing “dog training” within your paragraph to link to another source describing dog training.

Anchor text can boost your search engine rankings as follows:

1. When linking your internal pages within your site, refer to your pages by using keywords that are descriptive of the page you are linking to.

2. Designated text containing external links to link to other websites or blogs or forums etc should be indicative of the content on the pages you are linking to.

3. When linking to your home page or internal pages from external sources such as articles and other sites, refer to them by using meaningful keywords. Moreover, be creative in your choice of keywords. Do not just repeat the same keywords over and over again.

4. If you are asking webmasters to give you links to your site, provide them with the HTML code to control the anchor text they display on their respective sites.

5. In all cases, make sure the anchor text makes human reading sense and not just insert phrases that are not sensible or unreadable.

Boosting your search engine rankings is very important for your website, if it is not to remain buried in search engine results. Anchor text is a simple yet very effective way of doing so and will really help your site achieve increased search engine visibility.

Converting Speech to Text is Now a Multi-Million Dollar Industry

Speech has always been the preferred mode of communication for many years now, with fewer people wanting to use the pen as a communication tool, their first choice has always been to say rather than write, and no wonder converting speech-to-text is now a multi-million dollar industry.

The doctors at the clinic or the hospital no longer have enough time to write patients medical record, they instead choose to dictate it into a digital voice recorder for medical transcribers to convert their speech into text, and thanks to their lack of time, the medical transcription process is providing employment opportunities to not only people in the United States, but to people living in India or Philippines.

Similarly the television production companies for many years now have entertained millions and millions of people, but thousands of people that are hearing impaired were unable to comprehend the programs because sub-titles were not added to the television programs, only after the US government took the step to make it mandatory for all television programs to have embedded sub-titles in them, the television companies are now adding them in all the programs.

Most television companies do not do it in-house, but instead use the services of transcription companies that convert speech-to-text. The audio of the entire program is converted into text and captioning software inserts the text into the programs. The text or the sub-titles are synchronized accurately, at the bottom of the screen, so that it appears in tandem with what is being spoken by the characters in the television program.

The doctors and the television companies are not the only ones that choose to hire transcribers, the universities and students also solicit the services of transcribers for documenting academic research or typing dissertations for graduating students, including thesis for post-graduates taking PhDs. Therefore people with the skill of converting speech-into-text are working overtime, either out of their homes or in offices that hire them for medical or media transcriptions.

Writing Readable Proposal Text

Proposal text should be and can be written to be read easily. Does that statement seem obvious to you? Oddly enough, many proposals that come across my desk from companies large and small are far from being easy to read and are often painful to read. It seems that obfuscation and complexity rules the day in the proposal world. Sadly. It doesn’t have to be that way at all.

Here’s a simple but very doable solution to the monotony and dullness that has become your proposal: break up your proposal text with bullet points and numbers. Have you ever read one solid paragraph of text that went on for two or three pages (or more!)? Many of those have been the perfect cure for insomnia in my family. It’s not that the proposal is boring, mind you, but word after word without even a little teensy break is just too much. That one paragraph alone could have (and should have) easily been broken up into six or seven paragraphs with the help of a few bullet points. In fact, from those that I have read, the easiest to read have been those with good graphics, easy to read bullet points, and a smattering of numbered lists in the proposal.

When should you use bullet points and when should you use numbers? Here’s a tip: use numbers if you use a number in the lead-in, the numbers. For instance, “the following are the Top Ten Reasons to use numbers” would be when you would number the list. By the way, people really love Top Ten or Top Three lists, and they make the reading enjoyable.

Secondly, use numbers when you need to put a specific order to something. For example, “use the following four steps to save the entire folder to a DVD” would precede four steps that it takes to save a folder to a DVD. In processes and procedures, numbered points are what makes a good proposal stand out. Don’t shy away from making each of those points clear with subpoints, which should be small letters.

Contrastingly, use bullets when it doesn’t matter what order the list is in or should be in. Bullets in this case break up a lengthy series. Bullets make the text readable (and bearable). You can also use sub-bullets but don’t go too wild on this, and don’t go more than sub-bullets.

It doesn’t take much to make your proposal text clear and easy to read, but it does take a bit of effort to make it happen.

What To Text A Girl You Like – 7 Deadly Pitfalls To Avoid When Texting A Girl You Like

When trying to figure out what to text a girl you like, there are 7 pitfalls that you should keep in mind. Most guys screw up their chances of attracting a girl by committing one or more of these 7 mistakes, but after you read this article, you will never be one of them.

Deadly Girl Texting Pitfall #1: Don’t Try To Impress Her Through Text

Don’t try to write a bunch of things about yourself that you think is going to impress her. Save the long war stories, accomplishment list, and general DHV’s (demonstrations of higher value) for when you two are face-to-face or on the phone.

The purpose of texting is to flirt, build comfort, and be playful. Writing long messages that boast about yourself will not only not impress her, but it will make you seem insecure.

Deadly Girl Texting Pitfall #2: Don’t Write Super Long Text

This rules ties in with the last one. Remember, the person who invest the most effort into the texts is the one that’s most invested in the interaction. By writing super long text to her, you are only showing that you are overly invested in her and that often comes off as needy.

Try to keep your texts short and concise. The impression you are trying to sub-communicate is that you are a busy guy who almost don’t have time to text her.

Deadly Girl Texting Pitfall #3: Don’t Ask Too Many Boring Questions

She is use to guys asking her all kinds of generic questions so you definitely don’t want to come off as just another guy. Plus too many questions are annoying.

Instead, phrase your questions in a more interesting way. For example, instead of, “Hey, what’s up?” you could say, “Hey brat, what are you doing…besides obsessing about me? lol ”

Deadly Girl Texting Pitfall # 4: Avoid Slangs, Abbreviations, Or Misspellings With Foreign Women

If the girl is foreign and doesn’t speak perfect English, try no to use any slangs or abbreviations that might confuse her. Be a little more basic and to the point.

Deadly Girl Texting Pitfall # 5: Don’t Multi-Tread Your Text Messages

A lot of guys will ask multiple questions in the same text like, “What are you doing tonight? Oh, btw, how’s was work?”

This is called multi-treading and what usually ends up happening is that girl will respond to the last question and ignore the first one. And if the first question is something important, well then you’re just out of lucky.

So don’t multi-tread. Wait until she answer your first question before asking the second one. Just remember to keep your generic questions to a minimum.

Deadly Girl Texting Pitfall # 6: Be Sure To Sign Your Name In The First Text That You Send Her

If the girl didn’t save your name on her phone she might not know who you are, so be sure to sign your name at the end. You might also want to add a little descriptor of yourself like, “Joe from the concert.”

By doing this it avoid the awkward “Who is this?” text that can kill some of the momentum.

Deadly Girl Texting Pitfall # 7: Avoid Using Too Many Capitalization

Excessive caps and punctuations like exclamation marks and question marks can make your messages seem overly excited. This can come of as needy, so try to keep the caps and heavy punctuation to a minimum.

SEO Best Practices – Writing Good Body Text

The content on your page is vital to your search engine optimization efforts. The various search engines and their spiders crawl every part of your webpage so that they can determine the keywords density and find out what you page is about.

Put your primary keywords towards the start of each title and subtitle

To do this effectively you should first put the keywords into a descriptive titles and subtitles, and then make use of the following tags:”H1″, “H2” and “H3”

Remember that the “H1” tags, will make the text within it a title

“H2” tags, will make the text within it a sub-title.

“H3” tags, will make the text within it a sub-sub-title.

With the arrival of HTML5 you can use these head tags more effectively. Prior to HTML5 content writer had to follow the order of the HTML head tags and so define a “H1” tag, followed by “H2” and “H3” and so on.

With HTML5, you can restart the running order by grouping sections of text using the hgroup tag, defined as

Suppose you have two topics on a page. Using the “hgroup”, each topic can be enclosed these. and so give each topic has its very own heading, sub heading and another sub heading. This illustrates how you to use the running order of “H1” tags and so on within each “hgroup” and also continue the running order on the rest of the page.

Put your primary keywords towards the start of each paragraph

To do this effectively you should place keywords 1 to 3 times at the beginning of your first paragraph and do the same in the last paragraph of you text.

You should also mention your main keywords through out the text.

One high recommended strategy is to write as if you were talking to someone such as a client or customer.

One way to do this is to write so that you are addressing the problem the customer has. For example, if your business is a plumber, your text should persuade the customer why the customer should choose your business and its services.

In addition to the above, you should also use variations of your keywords so as to maximize the traffic from the search engines for the keywords you have chosen.

Be warned! If the text you write reads with so many keywords words mentioned to often then will be seen as spam by the search engines. This will lead to the page and possibly the entire website being punished severely by Google and other search engines.